Asesor de Viaje

Concept

A travel agency sells something the customer cannot try before paying for it. The purchase is not decided by reading an itinerary: it is decided when someone pictures themselves there. So I let the photograph of the destination fill the entire screen, no box, no margin and nothing on top of it but the name of the place.

The menu is not organised by product either, but by desire: "as sweet as honey", "my weekend", "choose something different". Nobody goes looking for a seven-night package; they go looking for a honeymoon or a getaway. The itineraries do come down to earth, day by day, in a translucent panel over that same photograph: first they make you fall for it, then they show you the small print.

What I like most about this piece is not visual: along the bottom, like a news ticker, run the dollar rate, the weather forecast and the time, live. Those are the three things somebody checks the day before travelling, put where they do not have to be looked for.