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Homepage of the Retina by PRANA website

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Retina by PRANA

Year Live · in active production

Client Retina — PRANA's specialist branding unit

Role Web design · Full-stack development · Case integration

Stack PHP HTML5 · CSS3 JavaScript · jQuery GSAP + ScrollTrigger Masonry Swiper Video en loop

URL retina.com.py Visit site

The brand inside the brand: Retina is PRANA's branding unit, and its website had to demonstrate in itself what the unit sells. A black, typographic site in motion, built around a literal idea — the retina, the eye, the gaze — where every scroll is a transition and the brand portfolio is the argument.

Concept

An agency with more than 20 years building brands in Paraguay decides to separate out what it does best and give it its own name: branding, visual identity and packaging. That is Retina — "the natural result of that journey", as the site itself puts it.

For a client about to decide their brand identity, this site is the proof before the contract: they come in and see Santo Tomás, Don Vito, the historic Farmacenter change, bènat, Keiki Bistró, the Purosol packs. Cases with client and year, not promises. And above all they see a site that behaves the way a good identity behaves: coherent, with character and without noise.

Absolute black with a grain texture, monospaced type throughout and huge uppercase headlines. The brand is an eye: the home opens with light in motion seen through a circular lens, and the logo —RE/TI/NA on three lines inside a circle— unfolds full screen as you scroll. The work grids are masonry and the cases open with a full-bleed photograph. An internal commission with the highest bar: the client is the agency itself, and the site has to live up to the branding it shows.

Sections

Screens

13 screens

Overlay menu with items numbered 01–06 — Retina by PRANA
Overlay menu with items numbered 01–0602 / 13
About: three-dimensional eye painted with the identity's colour curves — Retina by PRANA
About: three-dimensional eye painted with the identity's colour curves03 / 13
About: the RE/TI/NA logo full screen, animated on scroll — Retina by PRANA
About: the RE/TI/NA logo full screen, animated on scroll04 / 13
About: manifesto — creativity and strategy with a business mindset — Retina by PRANA
About: manifesto — creativity and strategy with a business mindset05 / 13
About: closing section and hand-off to Work — Retina by PRANA
About: closing section and hand-off to Work06 / 13
Work: cover with a mirrored sphere — Retina by PRANA
Work: cover with a mirrored sphere07 / 13
Work: masonry grid — Santo Tomás, Don Vito, Farmacenter — Retina by PRANA
Work: masonry grid — Santo Tomás, Don Vito, Farmacenter08 / 13
Work: bènat, Keiki Bistró and 3D packaging — Retina by PRANA
Work: bènat, Keiki Bistró and 3D packaging09 / 13
Work: Dinos (Purosol) and Pulp Mini — Retina by PRANA
Work: Dinos (Purosol) and Pulp Mini10 / 13
Santo Tomás case: cover with client and launch year — Retina by PRANA
Santo Tomás case: cover with client and launch year11 / 13
Santo Tomás case: the concept — from strategy and naming to the packs — Retina by PRANA
Santo Tomás case: the concept — from strategy and naming to the packs12 / 13
Santo Tomás case: packs and pieces in video and photography — Retina by PRANA
Santo Tomás case: packs and pieces in video and photography13 / 13